An overseas tile manufacturer interested in expanding its distribution network in the U.S. needed an in-depth market and industry analysis.

Case Background:

A large tile manufacturer (the "Company") was considering expanding its distribution network in the U.S. SP&H conducted an in-depth analysis of the potential market for the Company's products in the U.S., and identified potential obstacles to the Company's distribution expansion plan.

SP&H's Analysis:

SP&H performed the following analyses:

• Analysis of the U.S. tile manufacturing and retail industries
• Analysis of import and export shipments of tiles
• Market saturation analysis
• Identification and analysis of primary competitors
• Home improvement and remodeling trends and forecasts
• In-depth demand analysis for flooring tiles
• Economic analysis
• Consumer debt levels and interest rates
• Trends in consumer preferences
• Analysis of substitute products (e.g., wood flooring, linoleum, etc.)