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Billboard Industry Valuation Experience

  • Writer: Sanli Pastore & Hill
    Sanli Pastore & Hill
  • May 23
  • 2 min read

Updated: Jun 3

The principals of Sanli Pastore & Hill, Inc. (“SP&H”), Messrs. Nevin Sanli, Thomas Pastore and Forrest Vickery, combine over 100 years of experience. Mr. Sanli, Mr. Pastore and Mr. Vickery have testified as expert witnesses in the valuation of billboards.


Over the past decade, SP&H has developed a specialty in valuing all types and sizes of billboards, primarily for eminent domain purposes. We have performed billboard valuations for the following government agencies:


  • Anaheim

  • Emeryville

  • Riverside

  • Cal Trans

  • Garden Grove

  • Riverside County

  • Carson

  • Inglewood

  • San Francisco

  • Citrus Heights

  • Los Angeles

  • Stockton

  • County of Los Angeles

  • Lynwood

  • East Palo Alto

  • Oakland


The following highlights some of our billboard valuation work for agencies.


  • In a federal lawsuit involving permit issues, SP&H was retained in 2016 by the City of Los Angeles to determine lost profits to seven supergraphic display off-site wall signs. We performed extensive research on advertising contracts, visibility, traffic counts, lease terms, and industry and economic conditions; developed financial projections; and calculated economic damages.


  • In 2015, SP&H was retained by OUTFRONT Media, LLC to value the goodwill loss of a one-face billboard in Los Angeles resulting from the condemnation activities of the Los Angeles County Metropolitan Transportation Authority. 


  • SP&H was retained by the Los Angeles County Metropolitan Transportation Authority to perform valuation analyses on seven billboards owned by Clear Channel Outdoor, Inc. This is an inverse condemnation case that involves mitigation, relocation, benefits and entitlement analyses.


  • SP&H was retained in 2008 for a city in Southern California to perform valuation analyses determining the number of city street billboards to be exchanged for potential freeway billboards.


  • SP&H was retained in 2007 for a city in Northern California to perform valuation analyses determining the number of city street billboards to be exchanged for potential freeway billboards.


  • In January 2004, SP&H performed a valuation analysis of a two-sided billboard located on the 405 Freeway in Los Angeles.





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